The type of fabric everyone recognizes, makes its comeback season after season and no one will ever get tired of… That must be linen! We give you the answers to the most frequently asked questions about linen.

We love shopping for dresses, skirts, tops and shoes – basically everything visible. But like anything else, success starts with the right foundation!

With Spring on its way, we favor an instantly tanned skin so we can put on our skirts and short sleeve tops without giving it a thought. Skin with a naturally sun-kissed tint, that seems to glow from the inside like a warm ray of sun. All year round please!

Perfectly styled looks – who doesn’t want that? Perfect styling doesn’t always come natural for everyone, but there are some trics you can apply to make an always-perfect styling easier to realise. A well known one is matching shoes and bags!

It looks contemporary, is easy to maintain and stays crinkle-free! Meet Italian jersey – a unique quality that fits the busy lifestyle of a woman perfectly.

Clothes made from synthetic materials? No thanks! That is what many women think. Nowadays, artificial fibres - such as polyester - still have a negative reputation.

We welcome the new season in style and show you the 8 new spring/summer trends you need-to-have and want-to-wear! Upgrade your wardrobe ánd look with the latest trends; think of soft pastel hues, sheer fabrics and bright colors.

We love easy-to-do ways to clean favorite things yourself and lengthen their lifespan. Especially when it comes down to cashmere, the cleaning process needs to be soft for both the item and your skin. So we’d rather avoid the use of unnecessary chemicals.

Discover the jeans styles you want to have in your wardrobe this season! Denim is a classic and tough choice and a stylish wardrobe essential to show your personal style. Accentuate your feminine silhouette with our skinny jeans, go for a cool look with our boyfriend jeans or...

Cashmere brings a feeling of luxury and softness. Not so surprising that cashmere has been popular for years amongst us ladies! Favorite cashmere pieces should be cleaned with love and care which doesn't always have to involve a trip to the dry cleaners.

Looking for the best way to show off you figure and accentuate your best features? Then invest in pants and skirts that cover-up your problem areas to accentuate your best assets. We’re bringing you style tips based on your body shape. Do you want to know what your shape is?

Blouses and tops are essential to build a timeless wardrobe. Every woman should own a poplin and silk shirt and several tops – from spaghetti strap tops to tank tops and sleeveless tops. You can wear your blouses and tops solo, but you can also create a blouse-and-top combination.

Ooh jersey, how we love you so! Because jersey is flattering and always comfortable to wear. The jersey dress might just be the epitome of ‘feminine meets comfort’ and that’s why four members of our PB-team are sharing their ultimate jersey dress with us.

Creating a perfect feminine silhouette without sacrificing comfort? It’s possible! Boost your self-confidence and discover what the SPANX® shape wear can do for your figure!

The 80/20 wardrobe is a simple method to keep your closet up-to-date at all times. We’ll tell you all about the ease of this method! The name says it all really: 80% timeless essentials, 20% trendy pieces.

The new PB shopper already is a must-have by itself, but there is a way to make it even more valuable! We have come up with a cool Instagram contest for you to win a PB shopper full of lovely products from beautiful brands.

Enter PerfectMoods – our very own online radio station with tunes for laidback moments and occasions. As Perfectly Basics’ younger soul sister, PerfectMoods aims to recreate the similar atmosphere and softness that you’re familiar with when browsing our shop.

Everybody is familiar with the cons of December – busy, busy, busy. And you’re expected to show up fashionably for that Christmas and New Year’s party! Fortunately there’s Perfectly Basics to help you out – till almost the very last day.

With the holidays at our doorstep we can't wait to shine in our most chic and festive outfits. Deciding on the perfect holiday outfit can be quite stressful for the fashion loving women among us. We give you 5 styling tips for the holidays (and after).

A mild yet deep cleansing with more volume – what woman doesn’t want that? It’s possible with Christophe Robins newest hair sensation.

Fashion isn’t only fun – clothes also express who you are. And so we present our ‘Meet the PB - Style Profile’. This time it’s Julia in the spotlight. Discover about the personal style of Julia!

New at PB and already one of our favorite brands: the Amsterdam-based lifestyle brand Marie-Stella-Maris! Founded by the philosophy that everyone around the world should have access to clean drinking water, Marie-Stella-Maris offers a variety of mineral waters, natural care products and luxurious home fragrances to make a contribution.

Filippa K brings the wash & care products you need to enjoy your clothing for years to come. Filippa K is a progressive sustainable brand with a line of clothes that are a smart choice...

In our last blog, make-up artist Carla Rep showed us how to create fresh looking basic make-up for mature skin and how a little extra effort can go a long way with striking eye make-up. In this blog we’re using the same base to create a third look: rock-chic.

Make-up can be your best friend but it can also work against you when you use the wrong techniques. Our make-up artist Carla Rep will take you into the world of mature skin make-up.

A mild yet deep cleansing with more volume – what woman doesn’t want that? It’s possible with Christophe Robins newest hair sensation.

Directed by none other than Sofia Coppola, starring different beautiful and real women. Calvin Klein’s new lingerie campaign is a celebration of women of all ages.

A good bra is the foundation of any look! But what types of bras are out there? From striking and sexy to understated and clean – we’ll tell you about the 6 types you need to know!

When you think of pastel hues you think of soft, sugary sweet and light hues like pastel pink, mint green and baby blue. This Autumn pastel hues - especially pastel pink - are an absolute must – and perfect to add a soft and refined feminine touch to your look.

Prints are back this season. And boy oh boy, there’s a lot to choose from! To help you find your way through the forest of different prints and patterns out there, we’ve selected the 5 biggest in the scene this season – just to make choosing your favorite a bit easier for you.