About us | PB.

PB. | Perfectly Basics

From high-end basic T-shirts in black and white to an exclusive high-fashion collection - Perfectly Basics (PB) has grown into one of the most beautiful webshops in and around The Netherlands. And our clientele is boundless, ordering from America to even all the way from Australia.

Our philosophy

At PB we believe in 'slow fashion'. Meaning that we stand for high-quality fashion that isn't made to only last 1 or 2 seasons. The typical Perfectly Basics style? Think feminine blouses, the perfect pair of jeans and a leather jacket that ages for the better throughout the years. We prefer to build a sustainable wardrobe consisting of coveted pieces, instead of reinventing the wheel every season using 'disposable fashion'.

Our collection of brands

Each season, our buyers travel plenty of miles discovering the latest brands in fashion. From high-end every day essentials to straight-from-the-catwalk designs, at PB we aim to find the right balance, so our customers can create their perfect wardrobe. Quickly check our brand page for an overview of all our brands.

Personal approach

At PB our customers are leading. Our capable team is ready to answer all your questions. From questions concerning our products to styling tips, there's no limit. And in our showroom in Haarlem, it's even possible to try on the clothes with the help of one of our team members or - on request - a stylist. But our core business is online. And we never stop exploring the different possibilities to inspire our customers and to execute new ideas and points of improvement.

Our latest press release

Perfectly Basics goes for technical innovation and sustainability.

In-house strength

At PB we believe in the strength of our own team. So, all our activities are executed under one 2000m2 roof in Haarlem. From styling to photography and from branding to the logistic process - our short lines of communication create a pleasant working atmosphere with room for quick thinking. Creative ideas can be realized short term and problem solving occurs swiftly.

PB is Peter & Birgit

A solid team for years now, both on and offline! This power couple is the driving force behind Perfectly Basics, which once started from their home attic. PB has grown steadily in the last decade, all thanks to Birgit and Peter's vision on fashion and online shopping. Follow their Instagramto keep tabs on their adventures as fashion buyers and entrepreneurs.

Birgit Van Den Beemt-Blaas is selected by Thenextwomen as one of the 100 most successful and influential female entrepreneurs in the Netherlands for 5 years now.
Peter Blaas-Van Den Beemt Winnaar Haarlem Business Award 2015