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PB | Perfectly Basics

We’re an online shop for women – mostly created by women – and offer a high-end collection of fashion, accessories, and home & beauty products. In the area of online shopping, we’re somewhat pioneering, because back in 2006 we were one of the first to sell clothes fully online. Shopping with us means coming back – that’s our goal. That’s why all orders are packaged as a gift to yourself and a lot of time is put into elaborate product descriptions, quality photography and a high level of customer service.  

We’re an online shop for women – mostly created by women – and offer a high-end collection of fashion, accessories, and home & beauty products. In the area of online shopping, we’re somewhat pioneering, because back in 2006 we were one of the first to sell clothes fully online. Shopping with us means coming back – that’s our goal. That’s why all orders are packaged as a gift to yourself and a lot of time is put into elaborate product descriptions, quality photography and a high level of customer service.  

Our Filosophy

We believe in slow fashion and offer pieces that ensure years of pleasure, both in the field of style and quality. In our shop, you’ll find those perfect jeans with that timeless fit, beautiful silk shirts to fall in love with, that one long-sought-after leather jacket that ages for the better and the choice in a wide range of perfect black and white Tees. In short, we offer what you need for a wardrobe full of coveted pieces. Our brand portfolio offers a nice balance between contemporary and timeless essentials, and eye-catchers with a high-standard in quality.

We believe in slow fashion and offer pieces that ensure years of pleasure, both in the field of style and quality. In our shop, you’ll find those perfect jeans with that timeless fit, beautiful silk shirts to fall in love with, that one long-sought-after leather jacket that ages for the better and the choice in a wide range of perfect black and white Tees. In short, we offer what you need for a wardrobe full of coveted pieces. Our brand portfolio offers a nice balance between contemporary and timeless essentials, and eye-catchers with a high-standard in quality.  

Personal approach

At PB, we embrace everyone’s personal taste and clothing style. That’s why we like to invest our time into showing you different ways of styling and wearing. But our service doesn’t stop after your purchase. Even when the garments have already found its way into your closet, our professional team is always ready to help you with advice on how to give your clothes the proper care, personal styling advice or tips on your body or color type. You can always contact our Customer Service or Editors team with any questions you might have, but we also provide plenty of information through informative and practical blogs and inspiring Shop the Looks.

At PB, we embrace everyone’s personal taste and clothing style. That’s why we like to invest our time into showing you different ways of styling and wearing. But our service doesn’t stop after your purchase. Even when the garments have already found its way into your closet, our professional team is always ready to help you with advice on how to give your clothes the proper care, personal styling advice or tips on your body or color type. You can always contact our Customer Service or Editors team with any questions you might have, but we also provide plenty of information through informative and practical blogs and inspiring Shop the Looks.

At PB, we embrace everyone’s personal taste and clothing style. That’s why we like to invest our time into showing you different ways of styling and wearing. But our service doesn’t stop after your purchase. Even when the garments have already found its way into your closet, our professional team is always ready to help you with advice on how to give your clothes the proper care, personal styling advice or tips on your body or color type. You can always contact our Customer Service or Editors team with any questions you might have, but we also provide plenty of information through informative and practical blogs and inspiring Shop the Looks.

"A high level of service

is our top priority"

"A high level of service

is our top priority"

"A high level of service is our top priority"

image with artdirection

Shopping consciously is our goal

· Our product descriptions are handwritten by our Editors who examine every garment up close for the most accurate fabric description and measurements. 

· Every item is shown with a selection of thirteen photographs from different angles, on different models with differing styling options, so you have a clear idea of the drape of a garment.

· We spend extra time on styling to inspire with different ways of wearing and combining.

· All our photos are in high resolution so you can zoom in and see all the details. 

Our Filosophy

Shopping consciously is also top of mind with our buying team, who focus on diversity within our collections, but buy stocks in smaller size ranges. So, you might notice that some items sell out quickly, but this is our way of preventing waste. When we still have left-over stocks after a sale, we never discard or destroy clothes. We’re always looking for ways to put left-over stocks to good use, and recently donated a pile to Dress for Success: a non-profit organization that helps people that live on minimum wage with an outfit they feel great in; for when they go on a job interview for instance.

image with artdirection
image with artdirection
image with artdirection
image with artdirection

PB is Peter & Birgit

A solid team for years, both on and offline. This power duo is the driving force behind PB, that first saw daylight from their home attic, with a selection that merely consisted of quality basic T-shirts in black and white. Over the years, PB has grown rapidly thanks to the vision of Birgit and Peter on high-quality clothes and online shopping. Today, we’re not just the online spot where you shop your best basics, but also the place for all your essentials. Because perfect essentials are the foundation of every wardrobe.  

A solid team for years, both on and offline. This power duo is the driving force behind PB, that first saw daylight from their home attic, with a selection that merely consisted of quality basic T-shirts in black and white.


Over the years, PB has grown rapidly thanks to the vision of Birgit and Peter on high-quality clothes and online shopping. Today, we’re not just the online spot where you shop your best basics, but also the place for all your essentials. Because perfect essentials are the foundation of every wardrobe.  

Working at PB

At PB we believe in the power of a solid team, so all the different departments are combined under one big roof in Haarlem. From styling to photography and from branding to the logistic process – PB’s short communication lines create a comfortable working atmosphere making it easy to respond quickly and ensuring that every garment gets the attention it deserves. Transparency is at the base of our entire philosophy - both towards our customers as within our team. Working at PB means enjoying an open culture with space for creativity and personal input. Interested? You can always drop by for a talk.  

image with artdirection

Select, Combines

Inspires, Presents

Perfects and Personalizes

Select

Combines

Inspires

Presents

Perfects

and Personalizes

Discover PB's world »

Discover PB's world »
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