Search Perfectly Basics
image with artdirection

Online fashion retailer Perfectly Basics strengthens growth strategy with SCAYLE enterprise shop system

Haarlem, 29 November 2023 - Online fashion retailer Perfectly Basics (PB) is entering into a partnership with SCAYLE, provider of the SaaS enterprise shop system. With the headless shop system, PB is opting for scalable technology to facilitate future growth. Partners ACA and rb2 will handle the integration, which is expected to result in a better shopping experience for consumers. Implementation is anticipated to be completed in the summer of 2024.


Perfectly Basics, also known as PB, has been a household name in the fashion industry for more than 17 years. Since its inception, PB has been all about building a timeless wardrobe, consisting of clothing items that last and remain relevant. However, the same cannot be said for the current technological engine behind the company. After years of growth, PB has outgrown its tailor-made platform. In these dynamic times, with technology offering countless possibilities, it is the right moment to replatform.


Technical replatforming coincides with rebranding to PB

PB committed to progressive in-house tech development years ago, leading to the creation of an AI-driven image processor called, among other innovations. After years of growth, recent doubling of warehouse space, and internal restructuring, technical replatforming is the only logical choice. Both the entire front and backend will undergo transformation, making this the opportune moment, according to Perfectly Basics, to officially rebrand to


PB joins forces with SCAYLE for increased agility

PB selects the technological engine powering the About You online fashion store, as its new shop management system: SCAYLE. This allows PB to have immediate access to the state-of-the-art headless shop system, featuring extensive built-in functionality, tailored to the needs of brands and retailers in the fashion and lifestyle industry.


A large team of developers has meticulously tested the versatile functionality, instilling confidence in the partnership and a quick go-live. By choosing SCAYLE as the headless e-commerce technology with a modern API-first architecture, PB can better respond to current consumer expectations. Additionally, this scalable technology supports PB's future growth ambitions.


Evert Hemelaar, Country Manager Benelux at SCAYLE: "With our commerce engine, PB leverages readily available SaaS technology, enabling them to seize growth opportunities more quickly. Our technology’s versatile functionality accelerates innovation for PB and allows for greater flexibility in responding to market changes. A crucial advantage in this challenging sector."


Fashion XPRT software for seamless integration

The foundation of PB's modernised e-commerce architecture begins with a new ERP system. PB is transitioning to ACA's Fashion XPRT software, based on the powerful Microsoft platform, for seamless integration. ACA provides access to advanced financial, reporting, and inventory systems. This transition is as big a challenge for ACA as it is for PB, as the web shop is the first to fully rely on ACA's new 365-degree web version.


rb2 guides PB through implementation and configuration

This two-part transition demands expert guidance from an implementation and configuration partner who understands PB's needs. PB has found this expertise in rb2. The developers from the internationally oriented company, based in Purmerend, support PB in integrating various new SaaS solutions. They are also building the new front-end of the web shop and integrating it with the SCAYLE back-end.


Improved shopping experience

Through the collaboration with SCAYLE, ACA and rb2, consumers will be shopping on a completely restyled starting in the summer of 2024. The distinctive PB style will be preserved but complemented with improved navigation and filtering options, as well as an even more personalised approach.


Peter Blaas-Van den Beemt, founder and CTO of PB: "Since 2006, we - Peter and Birgit - have been striving for a personalised approach with a unique offering and high service levels. In collaboration with SCAYLE, our dream of making the online shopping environment more personal and flexible is becoming a reality. It will be a challenging journey, but we are approaching it with great enthusiasm and look forward to the milestones we will achieve together with our partners and our team."



About Perfectly Basics

PB is an online store for women - mostly by women - offering a high-quality collection of clothing, accessories and home and beauty products. The brand portfolio includes Closed, Drykorn, JapanTKY, AGOLDE and Zadig & Voltaire, striking a balance between timeless basics and more distinctive fashion items where quality comes first. We are always open to new collaborations and are happy to discuss the possibilities. Please contact [email protected] for enquiries.



SCAYLE is a flexible B2C SaaS enterprise shop system, built on a headless and API-first architecture. The platform offers comprehensive functionality, including Product Information Management (PIM), Shop Management, Checkout, and an Order Management System (OMS), combined with an intuitive user environment. Brands and retailers use SCAYLE to keep up with rapidly changing market developments and differentiate themselves commercially. SCAYLE GmbH is a member of the ABOUT YOU Group, combining modern technology with a strong retail DNA. Leading brands such as Van Tilburg, Deichmann, s.Oliver, Fielmann, FC Bayern, Marc O'Polo and DEPOT use the SCAYLE Commerce Engine. SCAYLE has offices in the Netherlands and the UK, with its headquarters in Hamburg, Germany. For more information, visit:


About rb2

rb2, twice ranked as number one in the “Digital Production Agency” category of the Emerce100, is a leading technical development agency. With a team of 80 professionals, including IT architects, lead developers and delivery managers, we assemble multidisciplinary and scalable teams to transform customer challenges into solutions. rb2 is a trusted partner for large-scale projects, providing consulting and implementation services for e-commerce, loyalty, and subscription platforms for leading companies such as Europarcs, Vattenfall, T-Mobile, Gadero, JeansCentre, Philips, DAF, De Bijenkorf and Lavazza. For more information, visit

Contact information:

Peter Blaas

CTO & Founder

[email protected] 

On working days available from 09.30u en 17.30

Call +31 (0)23 5320373 and ask for: Eline Jansen ([email protected]).

Address: A. Hofmanweg 2D + 2E, 2031 BH Haarlem

Admin Login