IRO

The Parisian brand IRO strives to unite the high-fashion Paris feel with the cool New York streetwear style. It is 2004 when Laurent and Arik Britton launch their IRO label and follow in their parents footsteps, who ran their own label for over 20 years - already having the right connections, a good start was immediate. The two French brothers seek to design a collection of innovative classics and this accessible, fresh and sexy feel is apparent in our IRO online shop. The name IRO comes from the word 'hero' - because you don't always see a hero but you see his work.

IRO online shop

In this versatile collection this cool IRO style is shown by simplistic loose jersey tops, matching jersey bottom pieces and edgy cover-ups. The chosen colour palette also fits the sophisticated IRO feel and consists of white, grey and black hues strengthened by the occasional classic pinstripe design. Take a look at the Perfectly Basics selection in our IRO online shop.