Fact: high-quality, timeless items come with a price tag. As a result, we often choose to leave these items on our wishlist - you know, for someday - and opt for the cheaper alternative, which often falls short in various aspects. At PB, we don't fall into that trap because we've taken the saying "buy cheap, buy twice" to heart. We prefer to view our wardrobe investments through the 'Cost Per Wear' principle: a theory that considers the purchase price divided by the number of times you'll wear the item, thus putting that fair, sustainable price tag into perspective immediately. At the same time, it's a method to stay true to yourself and think very consciously about your purchase. Better for the environment, better for your peace of mind, and ultimately better for your wallet. Ready to make a change? We'd like to introduce you to our 5 ultimate investment pieces.