How would you describe the ideal seasonless wardrobe?
‘Like we always show at PB really. A basic wardrobe consisting of quality essentials: perfect-fit jeans, beautiful timeless blouses, comfy loungewear - complemented with some glitter and gold and leopard prints. And then, I would mix it all up - not just letting go of seasons but also occasions. That cool sweatshirt can also be worn to a dinner with a leather skirt and pumps and that party dress can be styles down for work, worn with an oversized cardigan and sneakers. Why shouldn’t you wear glittery pants on a regular day, teamed with a soft cashmere sweater? Who says you shouldn’t? No one. It’s what you tell yourself.’
What’s the best way to get women to come out of their shell more, fashion wise?
‘By showing and sharing the endless possibilities. Like we already do with all the different styling photos that accompany every product, and our Looks page and in blogs. Just keep inspiring and communicating that there’s always more possible than you think with the clothes you already own. Then you’ll truly create a sustainable wardrobe for yourself. But for me, the most seasonless thought, is to stay true to yourself. Everybody differs in style and taste, it’s a matter of discovering what makes you feel good. That's the key to being timeless.’
What’s your biggest wish for PB for the future?
‘That people don’t just visit us to shop clothes, but that they consider us to be a guide for women. How do you discover your authentic fashion style? How do you build your ideal personal wardrobe? I’d love to dive deeper into the inspiration aspect. We already inspire our customers every day and we often receive feedback that we feel personal to them, even though we’re an online company, and that’s so important to me. Also when looking to the future.’