Endless exploration, testing, and tweaking of material blends to achieve the desired design – that's how high-end brands boost nature’s natural beauty. The aim is always to amplify wool's best qualities and prolong its lifespan. Because as beautiful, robust, and comfortable as wool may be, it can't keep up with the durability of a 'man-made' material. But how to contribute yourself? By giving your knits the right care and preserving wool fibers as much as possible. Opt for airing them outside instead of washing, and use a premium wool detergent made from natural ingredients. Moreover, using a hand steamer to refresh and reshape fibers, instead of flattening them with an iron, is a real win in our book.
PS: The inclusion of synthetic materials also speeds up the drying process of your wool garments, yay!
Endless exploration, testing, and tweaking of material blends to achieve the desired design – that's how high-end brands boost nature’s natural beauty. The aim is always to amplify wool's best qualities and prolong its lifespan. Because as beautiful, robust, and comfortable as wool may be, it can't keep up with the durability of a 'man-made' material. But how to contribute yourself? By giving your knits the right care and preserving wool fibers as much as possible. Opt for airing them outside instead of washing, and use a premium wool detergent made from natural ingredients. Moreover, using a hand steamer to refresh and reshape fibers, instead of flattening them with an iron, is a real win in our book.
PS: The inclusion of synthetic materials also speeds up the drying process of your wool garments, yay!