Extensive ingredient lists in beauty products can be incredibly confusing - especially if you aren’t sure what you’re looking for. To help you navigate through the complex world of beauty ingredients, we've listed and explained the most popular skincare ingredients for you. From AHAs to Zinc Oxide, here's our PB. beauty dictionary.

A

AHAs: also called Alpha-hydroxy-acid or fruit acids. The most common AHAs found in skincare products are glycolic acid, lactic acid and citric acid. These organic acids soften and soak off dead skin cells on the surface of the skin, allowing new, fresh skin cells to emerge. 

Perfect for normal to dry and dull skin.

B

BHAs: also called Beta-hydroxy-acid. BHAs exfoliates the skin below the surface for a deeper, pore-refining cleanse. These acids are oil soluble and work perfect for dissolving blackheads and clearing clogged pores. The most common BHA is salicylic acid.

Perfect for oily and acne-prone skin

C

Charcoal cleanses the skin and regulates the production of sebum. Charcoal has a detoxifying effect and absorbs all toxins and impurities from the skin.

Perfect for oily to combination skin.

G

Glycolic acid is the strongest AHA as it has the smallest molecular size, which means it penetrates deeper. It fades hyperpigmentation and excess sebum production is reduced.

Perfect for skin that's prone to hyperpigmentation, skin with signs of aging and acne-prone skin.

H

Hyaluronic acid occurs naturally in the body and is best known for its moisturizing properties, but it can also be beneficial in fighting skin aging and promotes healing of the skin.

Perfect for all skin types. Even for sensitive skin that is easily irritated, eczema- or rosacea-sensitive skin and acne-prone skin.

J

Due to its similarity to the sebum our skin naturally produces, Jojoba Oil is easily absorbed by the skin and hydrates without feeling heavy. This oil has an intensive moisturizing, softening and even antibacterial effect.

Perfect for all skin types.

L

A more gentle AHA than Glycolic Acid, Lactic Acid is perfect to prevent dark spots, ageing, fine lines and wrinkles. 

Perfect for sensitive, dehydrated, mature and acne-prone skin.

N

Also called the ‘holy grail’ among skin care products and also known as vitamin B3. Niacinamide strengthens the barrier function, has an anti-inflammatory effect, helps fight wrinkles, an uneven complexion, hyperpigmentation and boosts antioxidant content in your skin.

Perfect for all skin types.

P

Provitamin D activates the skin's protective mechanisms, prevents dehydration and maximizes the production of vitamin D to prevent skin aging.

Perfect for all skin types who want to fight signs of premature aging.

R

Rosehip oil is a rich source of trans-retinoic acid and omega 3, 6 and 9 for skin regeneration and firmer skin. 

Perfect for all skin types - even the most sensitive.

R

From breakouts to premature skin ageing, retinol can help address with a variety of skin concerns. This form of Vitamin A supports cell renewal, improves the appearance of fine lines and wrinkles, helps fade pigmentation spots and makes skin firmer, smoother and more even.

Perfect for all skin types, except for extremely sensitive skin.

S

Shea butter is rich in vitamin E and can be added to almost all cosmetic products because of its intensely nourishing, soothing, protective and softening effects on the skin.

Perfect for all skin types.

V

Powerful antioxidant Vitamin C protects against free radical damage, evens out skin tone and promotes collagen production.

Suitable for all skin types, except for hypersensitive skin and eczema- or rosacea-sensitive skin.

Z

Zink Oxide has the ability to regulate sebum production, preventing clogged pores, and to repair damaged skin. It is also used as a mineral sunscreen in sun protection products.

Perfect on any skin type - even on those with extremely sensitive skin.

Disclaimer: this list contains only a small selection of ingredients. Want to know what works for your skin? Then consult an expert such as a dermatologist or skin therapist.

Curious about all our beauty products? Discover them here. Do you have questions about our make-up or skin care products? Ask one of our Editors.